Today, I want to wrap things up by showing you how you can test your opt-in forms for better conversions. Improving conversion even just a little helps you get more subscribers with every bit of traffic you send to your site and anything else you do to grow your list. Let’s dive right in and talk about building that list even faster by improving opt-in conversions.
Opt-in Forms: Not One and Done
When it comes to list building, there are two ways to grow your list faster. You can get more traffic to your site or you can improve your opt-in form. Getting more traffic is a lot of work. It’s much easier to test, tweak, and improve your opt-in conversion. As a bonus, when you work on getting more traffic, your list will grow twice as fast.
If you have followed the recommendations in Blog #2 of this series and chose an autoresponder for your email marketing, this step should be a “piece of cake” right? Once I have mastered my autoresponder, I do believe it will be.
The experts say that any good autoresponder service will make it easy to test your opt-in forms for better conversions. Dig around your autoresponder dashboard, or talk to support to find out the technical how-to. It is different for each provider, but usually pretty straightforward.
Testing, Testing 1,2,3…
With that knowledge under your belt, you’re ready to start testing. The idea is simply to make small changes in your opt-in form and then see what converts better. This is usually done via an A/B test. If you use the Meta Business Suite on Facebook then you may be familiar with A/B testing. Simply put you create different versions of your content and track and compare each one’s performance using your chosen autoresponder service.
Opt-in Forms: A/B Testing
Starting with your current opt-in form, make a copy of it and change one little thing. Perhaps you try a new headline. For example, instead of “Sign Up For My Newsletter” you could try “Get My Best Tips and Ideas In Your Inbox”. The testing software(your autoresponder) will then start rotating these two versions of the opt-in form and keep track of how many signups you get for each. After a while, you’ll be able to tell which one converts better. Keep that one and test something else. Keep going indefinitely or until you cannot find any other ways to make your opt-in form convert any better.
What To Include In Your Test
Here are some things you may want to test on your opt-in form:
- Color
- Font
- Size
- How much information you ask for (first name and email, vs. just email for example)
- Headline and call to action copy
- Signup Button
- Size of your opt-in form
- Placement of your form (where it is on your website)
- Opt-in freebie offer (or ethical bribe)
- Graphics
- Include a note that you do not spam
- Include a note that it is easy to unsubscribe
Not by any means an all-inclusive list, but enough to get you started. Start testing anything you can think of and make it a game. See if you can beat your last version. If you’re brave and feeling adventurous, you could even test a completely different offer (new look, new freebie, new tone of voice) and see if your readers respond better to that. (What’s a good idea!)
In Closing…
It does not take a lot of time to test your opt-in forms for better conversions. If you can improve your opt-in rate from 10% to 20%, that means you’re getting 10 extra subscribers for every 100 people you get to your website. That is a pretty big deal.
Well, that’s a wrap! I hope you’ve found value in the information and tips I’ve shared in this series. I can’t wait to hear about your list-building experiences! Drop a comment below and let me know how it turned out.
Join me next time for something completely different. I will be sharing my journey to Clarity, Freedom, and Peace. A journey that has become my life’s passion.
Until next time…
All the Best,
Patricia
If you missed any of the earlier blog posts in this series Click here to catch up.
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